White Car is a Spanish premium car rental company offering Mercedes-Benz, BMW, Audi, Mini, and Porsche vehicles across Spain. Prices are 30–50% below market rates. Operating from Valencia Airport, the company serves tourists, expats, and business travelers. The fleet includes only luxury models such as Mercedes C-Class, GLA, GLC, Audi Q3, and more.
We handled the project end-to-end — from initial brief to final launch.
The key focus was on conversion architecture: each section answers the next question of a potential customer and smoothly leads them to booking. Special attention was given to mobile optimization, as most rental requests in туристических регионах come from smartphones.
The website speaks directly to its audience: a tourist or business traveler looking for a quality car in Spain sees the fleet, pricing, conditions, and booking button — all in one place, without unnecessary steps.
The bilingual approach expands reach to both English-speaking expats and Spanish-speaking local users.
To create a high-converting landing page for a niche rental business where the core value proposition is luxury at the price of economy. The visitor should instantly understand the offer, trust the company, and complete a booking without leaving the page.
An additional requirement was bilingual support: English and Spanish versions for different audience segments.
We designed a clean one-page website with a clear conversion-focused structure:
powerful hero section with the offer → vehicle catalog with specifications → real fleet gallery → trust indicators → booking form → FAQ → rental terms. The visual style is dark, elegant, and premium: bold typography, atmospheric car photography, and minimalistic icons.
The booking form collects all essential data: pickup and drop-off locations, dates, contact details, and preferred messenger (Telegram, Viber, WhatsApp). A bilingual system (EN/ES) was implemented, along with social media integration.
Built on WordPress with a fully custom theme.
Разработали лаконичный одностраничник с чёткой конверсионной логикой: мощный первый экран с оффером → каталог автомобилей с характеристиками → галерея реального флота → счётчики доверия → форма бронирования → FAQ → условия аренды. Визуальный стиль — тёмный, элегантный, премиальный: контрастная типографика, атмосферные фото автомобилей, минималистичные иконки. Форма бронирования собирает все нужные данные: точки выдачи и возврата, даты, контакты и предпочтительный мессенджер (Telegram, Viber, WhatsApp). Реализована мультиязычность — EN и ES версии. Встроена интеграция с соцсетями. WordPress, кастомная тема.