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Website SEO Pricing

Website SEO is a long-term investment in business growth. A well-built strategy helps your site reach the top positions in search engine results, increasing brand awareness and attracting more potential customers.

You need SEO services if:

  • Your company website does not appear in search results for key keywords or local queries;

  • Organic traffic is low and does not generate new customers;

  • Your website is new and just starting to grow, and you want to avoid common SEO mistakes at the early stage;

  • Pages load slowly and are poorly optimized, with no unique or relevant content for users;

  • Conversion rates are low and visitors leave the site without making a purchase;

  • There is no strong backlink profile or brand mentions, and you need to improve brand reputation and customer trust.

When choosing an SEO contractor, pricing plays a key role. Read on to find out what website SEO costs consist of and why a comprehensive approach delivers the best results.

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Website SEO Pricing: What Is Included in the Service

It is important to understand that SEO promotion is not a one-time service, but a comprehensive set of activities where each process affects the final result. By ordering full-cycle SEO services, you receive a customized approach at every stage — from analytics to link building.

Preliminary Audit and Analytics

Before developing an SEO strategy, WildWeb specialists conduct an in-depth analysis of your website, niche, and competitors. We review indexation, page loading speed, site structure, mobile performance, and technical errors. At this stage, developers are involved to identify technical issues and, based on the analysis, prepare technical requirements for the SEO specialist.

Strategy Development and Keyword Research

SEO specialists collect relevant keywords, cluster them, and distribute them across website pages. Based on this semantic core, a promotion strategy with clear priorities and KPIs is created. This is one of the most extensive stages of SEO, but without it, effective promotion is impossible. Its benefits include:

  • Increasing the number of search queries through which users can find your website;

  • Building a well-structured site architecture based on real user search intent — ensuring pages are relevant to your potential customers;

  • Budget optimization — allowing you to invest only in high-performing keywords while excluding low-impact or irrelevant queries;

  • Creating a strong foundation for future content strategy and business scaling.

Сео-специалисты

SEO specialists work with keywords of different search volumes, which helps outperform competitors. For example, if competitors are losing traffic for mid-volume keywords, the focus can be shifted to those terms. This strategy allows you to generate traffic faster, even if the keywords have lower search volume.

On-Page Optimization

This includes fixing technical issues, setting up meta tags, optimizing page loading speed, mobile responsiveness, and improving page structure. Every second of delay can reduce conversions by 7–10% — without proper website optimization, all other SEO efforts become significantly less effective.

SEO Copywriting

The cost of SEO promotion includes writing blog articles, content for external platforms, and texts for product and service pages. Regular content publishing increases website relevance and builds trust with both users and search engines. Copywriting pricing depends on several factors:

  • Copywriter’s level of expertise;

  • Topic complexity and technical requirements (prepared in advance by SEO specialists);

  • Text length (pricing is usually calculated per number of characters without spaces).

On average, text length ranges from 1,000 to 3,000 characters per page. However, the final content plan is developed individually after analyzing the business and its goals.

Линкбилдинг или внешняя оптимизация

Link Building or Off-Page Optimization

Building a strong backlink profile improves website rankings and strengthens its authority in the eyes of search engines. In link building, quality matters more than quantity — only traffic from high-quality websites helps gain the trust of Google algorithms. The cost of link acquisition includes:

  • Placement cost on a specific website;

  • Number of placed links;

  • Type of links (temporary or permanent);

  • Volume of surrounding anchor text (written by a copywriter).

Links are usually acquired gradually — a sudden spike in traffic may raise red flags for search engine algorithms, so the budget is typically distributed over three months or more.

Monitoring and Strategy Adjustments

During the promotion process, rankings, traffic, and conversions are monitored regularly. Based on performance analysis, the strategy is adjusted to improve results. Strategy updates may also be required when Google or Bing introduces algorithm changes.

Important. SEO promotion can be ordered both at the website development stage and after the site has been launched. If you want to avoid mistakes at the start and begin generating organic traffic as soon as possible, do not delay search engine promotion.

The overall timeline depends on the budget and scope of work. We recommend ordering SEO services for at least three months — this is when the first changes in performance metrics typically appear. For stable and significant results, the promotion period should be 6–12 months.

On-Page SEO Optimization Price

On-page optimization is a mandatory part of search engine promotion — without it, all other SEO efforts lose effectiveness. On-page optimization is essential for:

  • Search engine trust — fast page loading speed and a well-structured website improve indexation and help your site reach top positions faster;

  • User experience — relevant content and intuitive navigation increase conversion rates and reduce the risk of potential customers switching to competitors’ websites;

  • Business scalability — an optimized website provides a solid foundation for long-term growth and sustainable organic traffic.

On-page optimization includes a set of actions aimed at improving both technical performance and content quality. Pricing is calculated individually, depending on the number of pages that need to be optimized and filled with content.

Number of optimized pages Price
Up to 40 $499
Up to 60 $599
Up to 80 $699
80+ (up to 140) $799

The timeline for on-page optimization ranges from 15 to 30 days and depends on the number of pages being optimized. For example, if a website has fewer than 40 pages, up to 15 days is usually sufficient, while websites with 100+ pages typically require about one month. The service includes:

1. Technical improvements.
This includes fixing indexation issues, setting up proper redirects, optimizing page loading speed, and ensuring mobile responsiveness.

2. Site structure and navigation optimization.
This stage involves optimizing URL structures, menus, breadcrumbs, and internal linking. Clean and logical URLs improve search rankings, while intuitive navigation helps users quickly find the information they need.

3. Creation of meta tags and structured data.
This technical phase includes writing titles, meta descriptions, and image alt tags, as well as implementing structured data markup. These elements are essential for better understanding of the website by search engines.

4. Content development for pages.
For successful promotion, website content must address user intent, be useful, unique, and include target keywords in both exact and modified forms.

Programmers, SEO specialists, and copywriters work on the technical and content aspects of the website, while the design remains unchanged. These efforts deliver the strongest long-term results.

SEO Copywriting Price

SEO copywriting involves creating unique texts using keywords from the semantic core. We can work with your existing keyword set, or, if it’s not available, we will collect relevant keywords ourselves and prepare a brief for the copywriter. The price depends on:

  • Complexity of the topic and brief;

  • Copywriter’s experience;

  • Language of the text (copywriting in English or other foreign languages is more expensive);

  • Volume of work.

The average cost of SEO copywriting is $10 per 1,000 characters. For orders of 50,000+ characters, the price drops to $8 per 1,000 characters, and for 100,000+ characters, the rate is $6 per 1,000 characters. The text creation timeline also depends on volume, but typically takes up to 20 days.

SEO Audit Price

The main goal of an SEO audit is to identify problems and errors on a website that hinder its search engine rankings. A basic audit covers key issues, while an advanced audit includes an analysis of the semantic core, backlink profile, and UX. SEO analysis helps determine which pages generate good conversions and which require improvements.

Important: An SEO audit only includes the analysis of errors and the creation of a detailed report with recommendations to improve the website’s performance. Fixing the identified issues is considered SEO optimization.

The cost of an SEO audit depends on the complexity and depth of work, niche difficulty, and website size. Below is a table with approximate SEO audit prices based on website type.

Website Type Price
Landing Page $499
Company Website $599
Online Store $699
Portal $899

An SEO audit takes **10 to 45 days**, depending on the number of pages that need to be evaluated.

Цена на SEO-консультации

SEO Consultation Price

If you want to learn more about search engine promotion, we recommend booking a consultation. The minimum session duration is 60 minutes, and the consultation takes place at a pre-agreed time in a format convenient for you. An SEO consultation is useful for:

  • Business owners who want to increase sales through organic traffic;

  • Marketers and managers who want to understand budget allocation and strategy development;

  • Startups and new projects aiming to avoid mistakes at the beginning;

  • Individuals who have tried SEO promotion but did not achieve the desired results.

The cost of a website promotion consultation depends on the specialist’s experience. Below is a table with hourly consultation rates for a junior SEO specialist and a department head:

Consultation pricing:

  • Junior SEO Specialist: $55

  • Department Head: $90

SEO consultations help you understand the basics of promotion and identify strategic mistakes. During the session, you will cover key questions such as:

  • Which keywords drive traffic and where there are growth opportunities;

  • The current state of your website, including technical issues, indexation, structure, or content problems;

  • How to properly build a promotion strategy, plan timelines, budgets, and priorities;

  • Which optimization methods are safe and effective for your niche;

  • How to measure results and which metrics to monitor first.

Book a consultation with WildWeb SEO specialists conveniently via phone: +380938856096, online chat, or messaging apps.

Keyword Research Pricing

A semantic core (keyword set) is essential for creating content on pages using relevant keywords. The process of building a semantic core includes:

Keyword collection.
SEO specialists analyze user search queries, select relevant keywords for your business, and evaluate their search volume. This forms the foundation for determining which queries the website will target in search results.

Keyword clustering.
Collected keywords are grouped based on meaning and user intent.

Site structure mapping.
Based on the semantic core, a sitemap is created: which sections and pages are needed, which should be improved or created from scratch. Metrics for tracking results are also prepared.

Meta tag creation.
The SEO specialist writes meta tags (title, description) and prepares a brief for the copywriter.

Content creation based on the semantic core.
The copywriter produces texts for pages in order of priority, following the brief and incorporating the target keywords.

On average, keyword research takes 15–25 days. The cost of building a semantic core for one URL ranges from $7 to $10. The larger the project, the lower the cost per page.

Link Building Pricing

Link building is the process of acquiring external links to your website from authoritative and relevant sources. It is considered one of the most effective SEO promotion methods, increasing your site’s authority and search engine rankings.

Link building is often confused with buying links on marketplaces, but these promotion methods are significantly different. Link building is more versatile and effective for several reasons:

  • Focus on quality, not quantity. Traffic from reputable, real websites is much more valuable than mass-purchased links from link farms.

  • More natural. Mentions appear organic, which builds search engine trust and reduces the risk of penalties.

  • Long-term effect. Permanent links, mentions in media, blogs, and partner websites generate traffic for years.

  • Enhances reputation. Mentions on authoritative platforms increase user trust in your brand and strengthen your company’s image.

Unlike marketplace links, donor sites in link building are selected manually. This approach requires more time and effort but ensures links are placed only on relevant and authoritative sources.

Link building is suitable for both new and established corporate websites and online stores in cases such as:

  • When a website is just starting out and needs to increase visibility;

  • When a company operates in highly competitive niches (e.g., healthcare, finance, real estate), where ranking in the top positions is difficult without backlinks;

  • When a business plans to scale or wants to boost audience trust and increase website traffic.

The cost of link building depends on the number of links acquired and the authority of donor sites. The format of the mention also affects pricing: guest posts, reviews, press releases, or social media mentions. Below, you can find the price per link.

Number of Links Price per Link
Up to 50 $5
Up to 100 $4
100+ $3

The cost of placing a single link in some authoritative media outlets can reach $300–$400. Keep this in mind when planning your budget and choosing platforms. Link building is carried out in several stages and includes the following steps:

  1. Analysis of the backlink profile. Before developing a strategy, current external links are reviewed. Toxic donor sites that could harm SEO are removed if necessary.

  2. Strategy development. Specialists determine the type of content for links and create a publication plan. Special attention is given to the frequency of publications — backlink growth should appear natural. A sudden increase in links may raise suspicion from search engines.

  3. Selection of platforms for placement. Relevant platforms with a good reputation are chosen, based on topic relevance, traffic, and budget. A list of reliable donor sites is compiled for long-term cooperation.

  4. Content preparation. Copywriters create texts according to the brief, including anchors, keywords, and brand mentions.

  5. Link placement and monitoring. Materials are published on selected platforms, and link indexation in Google/Bing is checked.

In addition to link building, WildWeb also uses crowd marketing. This is a more budget-friendly method of increasing backlinks, which also delivers good results, especially for service businesses and product sales. The essence of crowd marketing is positive mentions of the company on forums, blogs, and comments with a link to the website. Recommendations look like reviews from real people, increasing brand trust and attracting new customers.

Crowd marketing is suitable for limited budgets. It helps increase brand awareness and website visibility in Google, but when you need to quickly build backlinks and improve search engine trust, link building is recommended.

 
 

Website Optimization and Promotion Prices by Type

The cost of website promotion depends on the complexity and duration of work, which directly relates to the type of the website. The main types include landing pages (single-page sites), business cards, corporate websites, and online stores. The more complex the structure and functionality of a website, the more tasks the team needs to complete.

Below are the prices for optimization and promotion of different types of websites.

Landing Page (from $99)

The cost of promoting a single-page website starts at $99. This price is lower than for other website types due to the simple structure and minimal workload. Promotion of landing pages includes:

  • Basic technical optimization

  • Meta tag setup

  • Keyword research

  • Content creation based on target queries

For landing pages, the main goal is to rank the site in the top search results for a narrow set of keywords.

Business Card Website (from $150)

A business card website consists of several pages, so the promotion cost is higher — starting from $150. Work includes creating an extended semantic core, optimizing structure and content. Promotion makes the website more visible in search results and increases user trust in the company.

Corporate Website (from $199)

Promoting a corporate website costs from $199 due to the need for a comprehensive approach. The main goal is to increase brand awareness, strengthen the company’s image, and ensure a stable flow of clients. The price includes:

  • Technical work on multiple sections of the website

  • Keyword research and article creation

  • Internal linking optimization and link building

  • Analytics setup and monitoring

The exact cost depends on the number of pages, purchased backlinks, and the authority of selected link-building platforms.

Online Store (from $450)

SEO promotion of an online store is the most labor-intensive and expensive. Thousands of product pages, filters, categories, and a multi-level structure require detailed attention from the team when developing a strategy. The starting price of $450 includes:

  • Creating a large semantic core for product categories

  • Optimizing category and blog texts, descriptions, and meta tags

  • Identifying and fixing technical issues on pages

  • Link building to increase backlinks

A comprehensive approach is required to rank corporate websites and online stores in the top search results. Without a multi-component SEO strategy, increasing organic traffic is impossible. For business card websites or landing pages, basic work with minimal cost is usually sufficient.

Website Promotion Costs in Ukraine

SEO promotion in Ukraine is cheaper than similar services in the USA or European countries. The minimum hourly rate for an SEO specialist is $15, with additional costs for programmers and copywriters. The cost of one month of promotion (approximately 15 hours of work) in most cities starts at $300, but for online stores, the price is significantly higher. In some cases, SEO promotion in Ukraine can reach $10,000.

Below are the current website promotion prices for 2026 in different cities of Ukraine.

Website Promotion Price in Kyiv

Promotion prices in Kyiv are higher than in other regions. The minimum monthly budget in most top web studios starts at $350. For online stores and portals with 30,000+ pages, agencies in Kyiv typically charge no less than $799. The regional pricing is influenced by:

  1. High competition. Kyiv hosts many large companies and projects. Due to intense competition for top positions, specialists need to work with complex keyword sets and strategies.
  2. Scope of work. Promoting a site in the capital requires a large semantic core, more content, and active link building. This increases labor costs and, consequently, service prices.
  3. Specialist level. Most web studios in Kyiv offer highly qualified experts. Senior or Expert-level specialists charge higher rates, but results are more stable and predictable.
  4. Cost of link placements on local platforms. Publishing a link in authoritative Kyiv media and blogs can cost up to $400. Link building in Kyiv is more expensive than in regional cities but provides more weight and search engine trust.
  5. Business goals and expectations. Many Kyiv companies aim for national or even international reach. These goals require complex strategies and higher investments.

Promotion in Kyiv is more expensive, but SEO in the capital delivers maximum impact, helping businesses stand out among strong competitors and attract the target audience.

Website Promotion Price in Kharkiv

Promotion prices in Kharkiv are lower than in Kyiv. A small website (landing page or business card site) requires about $280 per month, while a large online store or corporate website can cost several times more.

Website Promotion Price in Odesa

Local SEO promotion in Odesa starts at $340 for small websites and $500 for online stores. Multi-region promotion in Odesa is cheaper — from $300 for landing pages and business card websites. Regional SEO targets attracting clients within Odesa, where competition for leads is high. Multi-region promotion aims to expand reach without deep localization in each area, reducing work volume, number of keywords, and content. Promotion costs are proportionally lower.

Website Promotion Price in Dnipro

For promoting a small regional website in Dnipro, we recommend allocating at least $199 per month. This is enough for approximately 15 hours of work on your project. If you want to quickly reach the TOP with comprehensive SEO promotion or own a large online store, the cost increases to $499 or more.

Companies with limited budgets often turn to freelancers. Keep in mind that only web studios can provide a comprehensive approach and a complete strategy, while cooperation with freelancers is often a waste of budget.

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Website Promotion Costs in Europe

Website promotion in Europe is more expensive than on the local market. The main reason is high competition due to significant investments by European companies in SEO. While the full-service monthly SEO cost in Ukraine starts at $950, in European countries it starts at $3,000. Key features of European SEO include:

  • Thorough keyword research in multiple languages;
  • Localization for country-specific requirements (technical and content);
  • Content creation with consideration of regional specifics.

European SEO is a long-term investment. It not only improves search rankings but also strengthens the brand internationally, ensuring a stable flow of clients from different countries.

Website Promotion Price in Israel

Although Israel is geographically in Asia, SEO competition is more similar to European countries. Therefore, promotion costs are the same as in Europe — starting at $3,000 per month. Local factors strongly influence full-service SEO costs. In major cities like Tel Aviv, Jerusalem, and Haifa, competition is high, so promotion prices are higher.

Website Promotion Price in the USA

The USA is one of the most competitive markets in the world. In every niche, dozens or even hundreds of companies actively invest in SEO, making it difficult to reach the top of search results. Factors affecting promotion costs in the USA include:

  1. Only a comprehensive approach works. SEO in the USA includes a full cycle: audit, keyword research, content marketing, technical optimization, link building, and UX improvements. Strategies often span months or even years.
  2. Expensive tools are used. Paid tools like Ahrefs, SEMrush, Screaming Frog, and Moz are used for analytics, costing hundreds of dollars per month. Large projects also require automation and monitoring systems, increasing costs.
  3. Significant focus on measurable results. SEO in the USA targets international markets, so it must deliver measurable ROI, requiring high investment.

SEO in the USA starts at $5,000 and above because it involves a full team working in highly competitive conditions. This budget ensures high-quality content, safe link building, and long-term ranking growth.

SEO promotion prices in Ukraine, Europe, and the USA differ significantly due to varying competition levels and work complexity. Below is a comparison of monthly full-service promotion costs in different regions.

Region of the Website Full-Service Promotion Price per Month
Ukraine from $550
Europe from $1000
Israel from $1000
USA from $2000

Google Website Promotion Price

Google is one of the most popular search engines, holding 89.74% of the global market share. Every day, Google processes around 14 billion queries — about 9.5 million searches per minute. Ranking in the top results of Google generates the maximum traffic, making search engine promotion a highly sought-after service. WildWeb offers both local and international Google promotion — for Ukraine, Israel, European countries, and the USA.

The main goal of promotion in Google is to improve search rankings to increase organic traffic. The cost of the service depends on the number of keywords you want to rank for. The more keywords to target, the longer and more expensive the work becomes. On average, website promotion in Google takes at least 5 months. Below, you can find the current prices for 2026.

Number of Search Queries Estimated Promotion Duration Cost
up to 1,000 5-6 months $399/month
$1,995-2,395/total
up to 4,000 4-8 months $599/month
$2,395-4,795/total
4,000+ from 6 months $999/month
from $4,999/total

Being in the top Google search results for a large number of queries generates stable organic traffic even after the work is completed.

E-commerce Website Promotion Price

Promoting an e-commerce website requires a comprehensive approach. SEO specialists, copywriters, developers, and link builders work on the project; in some cases, employees from other areas are involved. The promotion process is divided into two stages: internal optimization and external promotion.

Up to 70% of the total first-month budget is allocated to technical optimization and filling the website with relevant content. Without internal optimization, link building will not bring the desired effect.

Internal optimization focuses on improving navigation, creating useful content, and refining technical factors for better search ranking. At this stage, the following tasks are performed:

  • Collection and clustering of relevant keywords (distribution by topics/pages);

  • Writing meta tags;

  • Preparation of briefs for copywriters and writing SEO-optimized texts using target keywords;

  • Installation of Google Analytics and adding the website to Google Webmaster Tools for monitoring promotion results;

  • SEO audit with recommendations to improve website performance;

  • Adding the website to Google Maps.

Стоимость продвижения интернет-магазина

The cost of internal optimization largely depends on the platform on which the website runs — Bitrix, WordPress, Shopify, or others. Working with an e-commerce store on the Bitrix platform is more complex. High-level specialists are involved for Bitrix optimization, so the hourly rate is higher than that of a Middle-level SEO working on a WordPress site.

From the second month of promotion, external work begins, which includes:

  • Website analytics, assessment of traffic and behavioral factors;

  • Preparation of a link-building strategy and selection of suitable donors;

  • Writing promotional articles;

  • Publishing articles in authoritative sources with links to the promoted e-commerce store.

When working with an e-commerce website, link building is done gradually. Websites often have hundreds of categories and thousands of products — such a large number of links can trigger penalties.

Additionally, internal optimization continues, with new keywords selected to increase visibility in Google/Bing.

The exact cost of e-commerce promotion is agreed individually. It is determined based on the number of target keywords being promoted:

  • Up to 1,000 queries — $399/month;

  • Up to 2,000 queries — $599/month;

  • 3,000 queries and more — $999/month.

From the second month, SEO promotion costs are often affected by changes in search algorithms. Frequently, strategies must be adjusted or pages re-optimized according to new updates, which entails additional expenses. It is recommended to allocate up to 25% of the total monthly budget for technical improvements.

Cайт услуг разработка и продвижение

Cost of Promoting a Service Website

The strategy for promoting a service website is significantly different from promoting an e-commerce store. For an online store, the goal in the first month is to get as many pages indexed as possible, whereas for a service website, it is important to build the brand image and increase client trust.

Due to these different priorities, the budget allocation also changes. In the first month of promoting a service website, 10–30% of the budget should be allocated, with a significant portion spent on external promotion. For service websites, client trust is more important than traffic. Social proof of reputation can be formed through:

  • Mentions in local media and authoritative sources;

  • Strengthening the backlink profile;

  • Positive reviews on social media, Google Maps, and forums;

  • PR publications, targeted and contextual advertising, placements in niche communities.

In addition to expenses for link building, costs for content creation for service pages increase. It is more challenging to optimize the semantics of service content into clusters, and the texts require a more professional approach — content must inspire user trust. The cost per 1,000 characters of text for service pages is significantly higher than for category articles of an e-commerce store.

Cost of Google Maps Promotion

A Google Maps listing brings additional traffic, allowing users to view your company’s location and read reviews from real clients. At WildWeb, you can order Google Maps promotion from scratch or optimize an existing profile. Google Maps promotion includes local SEO in organic search, which increases traffic. Three pricing plans are available: Basic, Standard, and Pro. The current prices for each plan are shown in the table below. Monthly cost
  • Basic $499
  • Standard $799
  • Pro $999
Companies registered on Google Maps can receive reviews. High ratings (4 stars and above) help improve brand reputation and increase user trust. Positive reviews also impact your social media presence on Facebook and Instagram, often serving as a “green flag” for potential customers. WildWeb offers the preparation and publication of reviews on Google Maps. If needed, we calculate the number of positive reviews required to achieve high ratings. The cost per review depends on the total volume:
  • up to 25 — $15/review;
  • up to 50 — $10/review;
  • 100 or more — $6/review.
Reviews are published gradually, as sudden activity reduces trust and may trigger penalties from Google. Writing and publishing up to 25 reviews takes at least 30 days, while 100+ reviews require no less than 50 days.

Cost of WordPress Site Optimization

By 2026, over 855 million websites will be built on the WordPress platform, making it one of the most popular CMSs. WordPress site optimization has both advantages and disadvantages; please see the table below for details.
Advantages Disadvantages
User-friendly and easy to use Promotion tools may be insufficient for business scaling
Many additional plugins that simplify work Performance may decrease when using a large number of plugins
Good search engine indexing — realistically achievable TOP-3 in Google Settings may break due to automatic updates
Low entry cost and budget-friendly SEO specialist rates
Fast launch

The main drawback of WordPress is its lack of performance and tools for large-scale projects. However, the CMS attracts users with a wide variety of themes and plugins that provide access to unique features. Keep in mind that many plugins on the platform are paid.

For successful SEO optimization of a WordPress site, two basic plugins are essential: Rus to Lat (Cyr to Lat) and All In One SEO Pack, which complement each other. Rus to Lat automatically converts Cyrillic URLs and file names into Latin characters. This ensures that links look clean and don’t break on servers. All In One SEO Pack helps configure page titles and descriptions, create a sitemap, manage canonical URLs, and set up metadata for social networks, so both search engines and users better understand your website. Together, these plugins make URLs clear and user-friendly, speed up indexing, and increase the chances of clicks from search results.

Bitrix Website Optimization Price

The Bitrix system is no less popular — about 60% of Russian-speaking websites use this platform. However, due to its specific features, the CMS is not suitable for everyone. The platform is recommended for:

  • Large and medium online stores with thousands of catalog items;

  • Corporate portals that require CRM/ERP integration and have complex business processes;

  • Businesses that need high security, detailed reporting, and centralized management.

Bitrix is not suitable for small projects, simple business card websites, or startups with a limited budget. The main reason is that the platform is oriented toward large projects with significant investments. It also features a complex, multi-component interface that not every Middle-level specialist can handle. Experts with advanced Bitrix knowledge are significantly more expensive.

Advantages Disadvantages
Wide built-in functionality, including keyword tracking, indexing, Sitemap.xml updates, and robots.txt optimization Unfriendly and complex interface
Flexibility and scalability, optimal solution for large projects High implementation and maintenance costs, making the platform impractical for simple websites
Integration with 1C and ERP 1C updates, which often cause malfunctions
Support for integrations with webmasters tools from Google and Bing Paid license
Ability to create auto-fill templates
The key to successful website optimization on Bitrix is the specialist’s expertise. Only with proper use of the platform’s full functionality can you achieve results that justify the cost of promoting a Bitrix website. Bitrix has high hosting requirements, so when creating a website on this CMS, you cannot skimp on server capacity. Any slowdowns reduce the effectiveness of optimization.

Cost of Shopify Website Optimization

Shopify is a popular e-commerce platform that combines ease of management with a ready-made sales infrastructure. Optimizing a Shopify store has its own specifics: some tasks are handled via settings and apps, while others require developer intervention. This provides flexibility in budget planning.
Advantages Disadvantages
Quick store setup, built-in hosting, and user-friendly admin panel Limited flexibility of URLs and site structure
Large ecosystem of apps for SEO, speed, and marketing Many useful apps are paid, which increases the overall cost
Easy integration with payment systems Deep customization requires a developer and knowledge of Liquid
Automatic updates and platform support Limitations in customizing the cart and checkout on basic plans
Suitable for quick launch and scaling of small and medium businesses External services may be needed for complex tasks
Shopify optimization is suitable for those who want to quickly start selling and gradually invest in growth.

Cost of Promoting a Prestashop Website

Prestashop is ideal for large online stores due to its flexibility and functionality for managing extensive product ranges. However, like Bitrix, the platform is quite complex to configure. Unlike lightweight platforms such as WordPress and Shopify, Prestashop often requires deep technical customization of templates and modules, setting up SEO-friendly URLs and canonical URLs, optimizing product pages, and bulk generation of metadata. This also leads to higher initial costs, especially for stores with large catalogs.
Advantages Disadvantages
Flexibility in configuring catalogs and filters Requires involvement of high-level specialists
Wide range of modules for automating SEO tasks Many add-ons are paid, increasing the overall cost
Good scalability with proper architecture and hosting Poor configuration may reduce performance and cause duplicate pages
Here, the quality of hosting, as with Bitrix, plays a crucial role. Saving on the server can lead to loss of rankings and conversions.

Cost of promoting a Wix website

The Wix visual builder allows you to quickly create a website without deep technical knowledge. Many basic SEO tools are built into the platform, so launching a project is faster and cheaper, but as requirements grow, limitations in flexibility and customization appear.
Advantages Disadvantages
Fast launch and simple control panel Limited flexibility of URLs and structure
Built-in hosting, SSL, and basic SEO settings Insufficient functionality for business scaling
Set of ready-made templates, convenient built-in tools for microdata and sitemap
The Wix platform is suitable for landing pages and local businesses, but for large projects its functionality may be insufficient.

Cost of Magento Website Optimization

Magento is a powerful platform for large and complex online stores. Optimizing Magento websites requires significant technical investments and a qualified team, and the budget for SEO and customizations is usually higher than for website builders and simpler CMS platforms.
Advantages Disadvantages
Extensive functionality, flexibility in structure development High cost of license, hosting, and support
Scalability with proper infrastructure Complex implementation and long work cycles
Deep integrations with ERP/CRM and external services High risk of errors during large-scale changes or with insufficiently qualified specialists

Magento is an optimal solution for large projects with a substantial budget due to its flexibility in settings and integrations. The platform is also recommended for non-standard and complex tasks.

What Determines the Cost of SEO?

When calculating the cost of promoting a website in search engines, many factors are considered — from the current state of the site to its localization. The main criterion determining the cost of SEO promotion is the scope of work. This includes:

  1. Semantic core. The more keywords you need to collect and cluster, the higher the cost. The price also depends on search frequency — promoting high-frequency queries is more expensive.

  2. Content strategy. If the site already has expert articles, multimedia, and other content, you can save on this. However, if the content does not meet Google’s requirements or is missing, such savings will undermine other investments.

  3. External optimization. The cost depends on the number and quality of links, publications, and mentions needed. The link profile consists of permanent and temporary links. Permanent links are paid once and remain throughout the life of the site, while temporary links expire if not renewed, though they are cheaper. Permanent links make it easier to promote high-frequency queries, while temporary links are suitable for a limited budget. Abrupt removal of links can decrease the link profile and negatively affect rankings.

  4. Technical optimization. The cost depends on the number of errors and adjustments: page load speed, mobile adaptation, URL structure, microdata. The more issues at the start, the higher the price, as fixes require complex work from developers and SEO specialists.

If design or structure changes are required, or if the website is new, the cost increases. Other factors affecting SEO pricing include niche competition. The higher the competition for keywords, the more resources are needed. Promotion in popular niches such as legal services, real estate, medicine, or e-commerce always costs more than in narrow, local niches.

What Determines the Cost of SEO?

High competition is not only a downside. It allows you to learn from the strategies and mistakes of competing websites. Analyzing competitors’ strategies and marketing tactics helps create your own development plan with fewer trial-and-error mistakes.

  1. Business scale. Promoting a landing page or corporate website is cheaper than promoting an online store with thousands of product pages. More pages mean higher labor costs and more high-frequency queries to optimize for, which increases the final budget.
  2. Promotion region. When ranking websites, search engines analyze users’ geolocation, which allows sites to promote locally — in a specific city, country, or across an entire continent. Local SEO is cheaper than national or international SEO, but the reach is smaller.

If the business is local (for example, offering services only in Ukraine or a specific city), international promotion is unnecessary. However, when targeting different markets, promoting for multiple geolocations increases reach and attracts more clients.

  1. Website condition at launch. If a website is technically sound, has a proper structure, and loads quickly, initial costs are lower. To determine a site’s readiness for promotion, an SEO audit is conducted: it helps identify necessary improvements and estimate the time required for preparation. Sometimes, improvements may require more time and investment than building a website from scratch.
  2. Domain age. Older domains with a good reputation are indexed faster and promoted at a lower cost, while new websites require more time and investment. Promoting domains with penalties is more difficult and expensive — they need to regain Google’s trust from scratch.
  3. Search engine algorithms and updates. Search engines like Google and Bing actively introduce new algorithms. This requires adjusting strategies, updating content, and performing additional tests, which increases costs.
  4. Promotion timeline. If results are needed quickly, expect higher prices. Long-term collaboration is cheaper per month but requires consistent investment.

Interested in the cost of SEO promotion for your website? Contact us via online chat or call our contact number to get a personalized cost estimate.

Frequently Asked Questions

The main goal of SEO promotion is to attract targeted traffic and increase sales. SEO delivers long-term results and, with the right strategy, is more cost-effective than paid methods. By ranking in the top search results, a website becomes an asset that generates conversions 24/7. Appearing at the top for relevant queries increases the flow of potential customers and makes your site visible to those who are already looking for your products or services.

The cumulative effect is the main advantage of SEO promotion, distinguishing it from short-term advertising campaigns. Consistently high rankings also build customer trust. According to Google statistics, 53% of clicks go to the top 3 sites in search results, while only 1% of users move on to the second page. Still wondering if SEO really matters?

WildWeb is a full-service web studio where you can order not only comprehensive SEO promotion, but also a range of other services, including turnkey website and application development, design, web marketing, and security solutions. Since 2012, we have established ourselves as a reliable team offering progressive solutions.

The WildWeb team consists of experienced SEO specialists, marketers, copywriters, designers, and other professionals. This allows us to provide integrated solutions for our clients. We stay on top of trends, use cutting-edge technologies, and continuously analyze search engine algorithms to choose the most effective strategy.

By choosing WildWeb, you receive a personalized approach, allowing you to see the first results within 3–4 months. Throughout our collaboration, we provide regular work plans as well as reports on completed tasks and results. We believe in transparent cooperation at every stage.

SEO promotion consists of a series of consecutive stages — each is important and affects the final result.

Preliminary Audit. The first step is a detailed analysis of the current situation: checking indexing, site speed, mobile version, code errors, and link profile. We also set up end-to-end analytics and webmaster panels.

Strategy Development. At this stage, the team sets priorities, allocates the budget accordingly, defines KPIs, and creates a work plan. This plan is then approved with the client.

On-Page Optimization. Work on the website itself is the foundation — without it, off-page optimization loses effectiveness. This includes page optimization, mobile adaptation, site speed, as well as structuring and content development.

Off-Page Optimization. This stage builds authority through quality mentions and backlinks. The WildWeb team selects relevant platforms, creates PR activities, and publishes guest posts according to a pre-prepared content plan.

Monitoring, Analytics, and Strategy Adjustment. Achieving top rankings is impossible without continuous measurement and improvement. We regularly track positions, traffic, user behavior, and conversions, and based on the data, adjust the keyword strategy, content, and link-building priorities.

Throughout the SEO process, SEO specialists, link builders, digital marketers, web developers, and copywriters are involved. The team provides a comprehensive, professional approach at every stage — something that cannot be achieved if all tasks are entrusted to a single person.

The cost of website promotion is determined individually, depending on the business goals. Factors that affect the price include the website’s current condition, target region, client’s objectives, scope of work, niche competition, and other elements. The cost can be calculated after reviewing the client’s initial data, analyzing the website, niche, and competitors.

Book a consultation with WildWeb and find out the cost of promoting your website right now. If your budget is limited, you can indicate the amount you are willing to invest — our managers will propose the optimal solution, focusing on the most important areas of optimization.

SEO promotion is indeed one of the most cost-effective methods, but remember — it’s a long-term game. The first results can usually be seen after at least 3 months, and in some cases, it may take up to 7 months. Specific timing depends on many factors, with the main ones being:

  • Website condition, previous optimization work, and domain history. Websites with poor optimization or a negative history are harder to promote, and the same applies to new sites.

  • Allocated SEO budget. Higher investments generally bring faster and better results.

  • Niche complexity, including the number and activity of competitors.

Search engine algorithms are constantly evolving, which also affects the time it takes to reach top positions. Changes may accelerate promotion or, on the contrary, require adjustments to the strategy.

WildWeb offers both comprehensive search engine promotion and individual services, such as website content creation or off-page optimization. Full SEO is not always mandatory, but in most cases, it is the most reliable and effective way to achieve stable traffic and sales growth. The advantages of turnkey SEO include:

  • Integrated strategy, which prevents situations where a strong element (e.g., content) does not yield expected results due to weaker areas (e.g., indexing or site speed).

  • Faster, sustainable results — reaching top rankings is possible within 3–6 months, with minimal risk of setbacks.

  • Quick adaptation to Google algorithm changes, as the WildWeb team constantly monitors trends and search engine updates.

  • Comprehensive approach allows you to plan your budget in stages and see the connection between investment and results.

Individual services are justified only with a limited budget or for specific tasks, such as fixing critical errors or optimizing a single landing page. For faster and more sustainable results, we recommend full SEO promotion.

You can order services from WildWeb in the way that is most convenient for you: via online chat or by phone at +380938856096 (for Ukraine) or +40752400075 (for Romania). Our consultants will promptly answer your questions, help you choose the necessary services, and guide you through the next steps.

Before starting the work, a personal WildWeb manager will discuss the details and key goals of the collaboration. We conduct a thorough business analysis to ensure that the proposed strategy delivers high conversion results.