Sauna Zeder is a German manufacturer and retailer of premium wooden saunas based in Siegen. The company offers 9 models for every taste: barrel-shaped, cubic, iglu, oval, viking, square, trailer-mounted, with a hot tub, and more. All saunas are made from high-quality spruce, delivered turnkey, and require no foundation. They serve private and corporate clients across Germany, with a showroom in Siegen.
We took the project turnkey — from the first brief to the final launch. We developed the brand’s visual language to communicate German quality, natural materials, and product premium. We designed the UX so that a potential buyer can easily navigate a lineup of 9 models and reach out to the company with minimal friction. Special attention was paid to the mobile version — the majority of outdoor product searches come from smartphones.
The site speaks directly to its audience: people looking for a quality German sauna for their backyard see exactly what they want — natural wood, thoughtfully designed models, transparent terms, and an easy way to get in touch. The configurator and WhatsApp button reduce the path from interest to inquiry to an absolute minimum.
To develop a modern, sales-driven website for a premium outdoor sauna manufacturer on the German market. The site needed to serve as a brand showcase, product catalog, and lead generation tool — with emphasis on quality, sustainability, and a personalized approach to every order.
We developed a premium website with warm visuals: wooden textures, atmospheric product photography, minimalist typography. Each of the 9 models received a dedicated page with a gallery and description. An interactive sauna configurator was implemented — users navigate through parameters to find their ideal model. A callback form and WhatsApp integration were added for quick contact. The site fully complies with German legal requirements: Impressum, AGB, Datenschutzerklärung, and cookie consent. Built on WordPress with a custom theme.
