The cost of a website is the sum of decisions about functionality, design, and architecture. A template speeds up the launch and reduces the budget, but custom development provides interface freedom, clean code, better performance, and scalability for business processes. In 2026, the estimate is influenced by CRM and payment system integrations, multilingual support, animations, SEO requirements, content, and the team’s editing needs. At WildWeb, we evaluate a project based on the brief: we define the tasks, choose the tech stack, ensure accessibility and security, and account for timelines and transparent pricing ranges. If you want an accurate estimate, send us a short technical brief, and we’ll propose options by stages and budget.
In 2026, choosing between a template-based website and custom development is not just a matter of budget — it’s a strategic decision that defines what your digital asset will look like over the next 12–36 months: a fast launch with predictable limits, or a flexible architecture prepared for scaling without constraints.
Template-based development uses a ready-made theme, neatly configures sections, connects basic integrations, and allows you to launch a project quickly.
This approach works perfectly for landing pages, business card sites, and compact corporate websites with a standard set of features: pricing, contacts, forms, blog, basic SEO structure.
The base cost of a multi-page website in a studio typically starts from around 20,000 UAH (~€400),
a landing page built on a template usually fits within ~15,000 UAH (~€300),
and simple corporate solutions are generally estimated from 15,000–20,000 UAH (~€300–400).
For projects with extended content and integrations, it’s reasonable to plan from 25,000 UAH (~€500).
An online store using a high-quality theme starts from 50,000 UAH (~€1,000).
Cost savings come from reusing design patterns and limited customization — not from compromising adaptive layout or technical performance.
Template-based website — from 15,000–20,000 UAH (€300–400);
Business website — from 25,000 UAH (€500);
Online store — from 50,000 UAH (€1,000);
Custom development is a different class of work and budget.
It includes designing an information architecture tailored to your business processes, implementing unique interface flows, advanced filters and search, calculators, multilingual setups with hreflang, user accounts, integrations with CRM/ERP/warehouse/payment systems, server-side analytics, and strict Core Web Vitals and accessibility goals.
The cost is calculated based on the number of page templates, design layouts, backend complexity, and integrations.
Custom landing page — from ~30,000 UAH (~€600);
Corporate website with unique design — from ~25,000–105,000 UAH (~€500–2,100);
Online store with custom modules — from ~80,000 UAH (~€1,600);
Web portals and online services — from ~400,000 UAH (~€8,000);
| Parameter / Approach | Template-Based Website | Custom Development |
|---|---|---|
| Basic starting price for a multi-page website | from 10 000 UAH (200 €) | — |
| Template-based landing page | up to ~15 000 UAH (≈300 €) | from ~30 000 UAH (≈600 €) |
| Corporate website | from 15 000–20 000 UAH (≈300–400 €) | from ~25 000–105 000 UAH (≈500–2 100 €) |
| Online store | from 50 000 UAH (≈1 000 €) | from ~80 000 UAH (≈1 600 €) |
| Portals / online services | — | from ~400 000 UAH (≈8 000 €) |
| Post-launch support | from ~3 500 UAH/month (≈70 €) | from ~3 500 UAH/month (≈70 €) |
| One-off improvements | from ~9 500 UAH (≈190 €) | from ~9 500 UAH (≈190 €) |
Before choosing an approach, it’s important to align the type of tasks and expected ROI with real limitations in terms of time and resources. A template-based website goes live faster, gets indexed sooner, and provides a clear structural “skeleton” for the initial traffic. However, its development “ceiling” is reached earlier: non-standard features are limited by the theme’s logic and its modules, and scaling across regions, languages, and categories often requires migration.
Custom development is more expensive upfront but provides full control over architecture, performance, and code quality. This results in predictable enhancements, a stable SEO structure, and fewer risks of speed degradation as catalogs and traffic grow. The total cost of ownership (TCO) depends not only on the initial price but also on ongoing operation: planned support — from ~3,500 UAH/month (≈70 €), one-off improvements — from ~9,500 UAH (≈190 €), regular CMS/module updates, backups, and uptime monitoring. A well-planned post-launch roadmap with “quick wins” — speed optimization, removing unnecessary plugins, analytics event setup, improving forms and checkout scenarios — helps avoid hidden expenses and manage the project as a long-term digital asset.
After choosing the approach, it makes sense to compare not only development costs but also the potential impact on revenue: fast loading speed and stable mobile UX increase conversion without raising advertising costs; clean architecture and topic hubs ensure sustainable organic traffic and reduce reliance on paid traffic; correct server-side analytics and end-to-end reports link clicks to revenue and help make media mix decisions faster.
As a result, a template is a rational starting point when you need to quickly enter the market and gather initial leads at a predictable cost, while custom development is an investment in a managed platform that can handle growth: new languages, integrations, large catalogs, and high load.
The cost of a website is the sum of work on analysis, design, development, integrations, and ongoing support. The outcome is influenced not only by the “type” of project (landing page, corporate site, e-commerce store) but also by the depth of functionality, number of page templates, speed and SEO requirements, content volume and revisions, as well as the chosen CMS and integration stack. According to market benchmarks, a basic multi-page site starts from 10,000 UAH (200 €), and the range increases with task complexity and the number of unique layouts; template projects are cheaper due to reusing design patterns, while custom projects are more expensive because of architecture planning and custom logic.
To understand where the budget goes, let’s break down the key factors into blocks and comment on their impact on the estimate. We establish the basic logic of assessment: each line below either increases labor costs (designer/developer/QA/PM hours), adds paid external services (hosting, domain, integrations), or reduces risks (testing, security) and pays off through stability.
Preparation of texts, multimedia, content population, multilingual support with hreflang, and local pages for cities/countries; the more languages and templates, the higher the budget.
Friendly URLs (slugs), microdata, redirect map, robots.txt/sitemap, technical cleanliness, log analysis, and basic semantic structure. This details the cost of SEO as a standalone work component, although the technical foundation is already established during the development stage.
Event setup, server-side tracking, CMP/consent management, reporting; impacts the scope of work and the quality of data for ROI measurement.
Regression testing, cross-browser testing, load testing, backups, WAF/anti-DDoS; the higher the requirements, the more QA/DevOps hours are needed.
Ongoing expenses: domain name and hosting are paid annually.
CMS/plugins/core updates, backups, monitoring, SLA, minor fixes, and ongoing development.
Brief, niche and competitor audit, user scenario map, sitemap, prototypes, approvals. The clearer this stage is worked out, the fewer iterations in design and development, saving time and rework. The estimate increases with the number of roles involved (marketing, content, legal) and languages.
Template (minimal edits) is cheaper; unique design with multiple page types (homepage, services/products, blog, case studies, “about us”, forms) raises the budget. For e-commerce, add product cards, listings, filters, comparisons, checkout, and emails. WildWeb treats web design as a separate service, emphasizing the weight of this block in the estimate.
Quality HTML/CSS/JS, responsiveness, micro-animations, media handling, speed optimization (Core Web Vitals). The more layout types and interactive elements, the higher the labor costs.
Choice of CMS (WordPress/WooCommerce, Magento, Bitrix, Wix, Shopify, Squarespace, UMI) or custom core determines the complexity of module development, migrations, and integrations; shops and catalogs are always more expensive than business cards due to cart, payments, inventory accounting, fiscalization, etc. The method—template vs unique design—changes the base price proportionally.
CRM/ERP/warehouse, payment gateways, delivery services, marketing platforms, chat services, helpdesk. In WildWeb’s e-commerce direction, safe payments and 24/7 support are emphasized—these are separate tasks that impact the estimate.
To illustrate the practical difference of factors affecting the budget, we provide a compact reference. The table does not replace a full estimate but helps quickly understand why projects that look “similar” can cost differently.
| Work Block / Resource | What It Adds to the Price | Notes / Guidelines |
|---|---|---|
| Planning | number of roles and scenarios, languages | more prototypes → fewer revisions |
| Design | number of unique layouts, animations | custom design is more expensive than template |
| Frontend | interactivity, media, speed | Core Web Vitals require additional optimization |
| Backend / CMS | e-commerce, user accounts | online stores always cost more than simple websites |
| Integration | CRM/payments/shipping/warehouse | critical for stores and B2B portals |
| Content | volume of text/media, localization | filling and translation increase the budget |
| SEO Basics | technical setup, markup, redirect map | reduces future marketing costs |
| Analytics / Privacy | server-side, CMP, events | affects campaign ROI |
| Hosting / Domain | tariff, provider | from 1200 UAH/year (≈24 €) and up |
| Maintenance | SLA, updates, monitoring | required for stability |
External factors also affect the budget: during periods of currency fluctuations or changes in privacy requirements, third-party integrations become more expensive and the focus on server-side analytics increases; for e-commerce, additional requirements for payment security and logistics are added. On the provider side, different teams (design, development, management, QA, DevOps, SEO) contribute to the cost through their hours — which is why a transparent decomposition of stages and roles in the estimate helps you compare offers “apple to apple,” rather than just by a single final number.
This approach, commonly used by specialized studios (detailed stage breakdowns, dedicated streams, and project types at WildWeb), allows forecasting the budget not only for development but also for the first months of growth.
“Turnkey” refers to the full cycle: from brief and prototypes to publication, warranty period, and ongoing support. We calculate in UAH, with the Euro equivalent in brackets for easy comparison. As a guideline, a basic multi-page site on a theme starts from 10,000 UAH (≈200 €), a landing page on a theme up to 15,000 UAH, and a theme-based online store from 50,000 UAH (≈1,000 €). For custom development, the ranges are higher: landing page from ~30,000 UAH (≈600 €), corporate site from ~25,000–105,000 UAH (≈500–2,100 €), e-commerce with custom modules from ~80,000 UAH (≈1,600 €). The difference is formed by the number of unique layouts, depth of functionality, integrations, speed/accessibility targets, and content volume.
For clarity, below is a guideline by “turnkey” formats and work scope. The table does not replace an estimate but helps quickly correlate tasks and budget.
| Project Format | Included “Out of the Box” | Price Guideline |
|---|---|---|
| Landing Page (theme) | brief, prototype, 1-screen design + standard sections, responsive, CMS, forms & analytics events, basic SEO | up to 15,000 UAH (≈300 €) |
| Landing Page (custom) | unique design, micro-interactions, speed optimization, QA, accessibility, basic animations | from 30,000 UAH (≈600 €) |
| Corporate Site (theme) | 5–7 templates, blog/cases, forms, initial integrations (email/CRM), basic SEO | from 15,000–20,000 UAH (≈300–400 €) |
| Corporate Site (custom) | 8–15 layouts, multilingual support, schema.org markup, extended structure & search | from 25,000–105,000 UAH (≈500–2,100 €) |
| Online Store (theme) | catalog, product page, cart, payment/delivery, e-mail templates, basic filters | from 50,000 UAH (≈1,000 €) |
| Online Store (custom) | advanced filters, SKU variations, promo mechanics, warehouse/CRM integrations, reports | from 80,000 UAH (≈1,600 €) |
| Portal / Online Service | roles & dashboards, high load, DevOps processes, performance testing, SLA | from 400,000 UAH (≈8,000 €) |
The final price changes as soon as complexity boosters appear — additional layouts, integrations, and requirements for data quality. Below are the key budget growth drivers that should be considered at the specification stage.
Besides the project “skeleton,” additional options often appear in the estimate. It’s useful to account for them in advance so deadlines aren’t disrupted and the budget doesn’t swell at the final stage. Below is a reference for common extra tasks and their impact on cost.
| Additional Option | Scope of Work | Reference Cost |
|---|---|---|
| Copywriting / Editing | Texts for key pages, UX microcopy | from 4,000 UAH (≈80 €) |
| Illustrations / Icons | Set of branded illustrations / icons | from 6,000 UAH (≈120 €) |
| Multilingual Support | 2nd language + hreflang + interface translation | from 8,000 UAH (≈160 €) |
| Calculator / Quiz | Configurator with calculation logic | from 10,000 UAH (≈200 €) |
| Advanced Analytics | Server-side events, e-commerce reports | from 7,000 UAH (≈140 €) |
| Catalog Import | Preparation / import CSV/ERP, data cleaning | from 6,000 UAH (≈120 €) |
| User Accounts & Authorization | Profiles, orders, notifications, access rights | from 15,000 UAH (≈300 €) |
After the project release, a support mode is needed. The minimum package covers security and minor fixes; the extended package includes feature development and regular conversion experiments.
The “turnkey” price is not a single number but a managed combination of work and risks. The more specific the brief and the clearer the goals (site type, integrations, languages, speed and conversion KPIs), the more accurate the range and the faster you move from discussion to release. Send a short spec, interface references, and a list of mandatory integrations — this forms a transparent estimate and timeline roadmap.
Different types of projects solve different tasks and therefore have different costs: the number of unique layouts, logic complexity, volume of integrations, and speed/SEO requirements directly affect the estimate. Below are detailed guidelines in UAH with the equivalent in EUR in parentheses. This is not a price list, but working ranges for starting discussions and preparing a brief.
For easier comparison, we summarize the key project types in a short table, and then go through each format in detail.
| Project Type | Basic Guideline (Template) | Custom / Enhanced |
|---|---|---|
| Landing Page | up to ~15,000 UAH (≈300 €) | from ~30,000 UAH (≈600 €) |
| Business Card / Portfolio Site | from ~15,000–20,000 UAH (≈300–400 €) | from ~25,000 UAH (≈500 €) |
| Corporate Website | from ~15,000–20,000 UAH (≈300–400 €) | from ~25,000–105,000 UAH (≈500–2,100 €) |
| Catalog Site | from ~20,000–35,000 UAH (≈400–700 €) | from ~50,000 UAH (≈1,000 €) |
| Blog / Media | from ~15,000–25,000 UAH (≈300–500 €) | from ~40,000 UAH (≈800 €) |
| E-commerce Store | from ~50,000 UAH (≈1,000 €) | from ~80,000 UAH (≈1,600 €) and up |
| Portal / Online Service | – | from ~400,000 UAH (≈8,000 €) |
Now — details about the format and the factors that drive the budget within each type:
Suitable for niche testing, promo campaigns, and narrow offers. Template-based: up to ~15,000 UAH (≈300 €) — one template, standard sections, forms, and basic analytics. Custom: from ~30,000 UAH (≈600 €) — unique visuals, micro-animations, performance optimization, and higher Core Web Vitals thresholds. Market ranges and WildWeb’s landing grid align: the basic lower limit in euros is reflected in UAH, with differences driven by design depth and number of iterations.
For personal brands, studios, or local services. Template: ~15,000–20,000 UAH (≈300–400 €), leveraging reusable patterns. Custom: from ~25,000 UAH (≈500 €) when brand identity, animations, precise typography, and extended case templates are needed. At WildWeb, the “portfolio” format is treated similarly to a business site — starting from 500 €; this explains the overlapping ranges.
A B2B content hub and lead generation center. Template: ~15,000–20,000 UAH (≈300–400 €) with 5–7 templates (services, cases, blog, contacts), basic integrations, and SEO foundations. Custom: ~25,000–105,000 UAH (≈500–2,100 €) with multilingual support, extended structure, microdata, and strict speed/accessibility goals. Public benchmarks and price tiers confirm the range: starting at 500 € naturally translates into a broader corridor in UAH due to the number of layouts and integrations.
Focus on navigation, filters, and search without a cart/payment. Template: ~20,000–35,000 UAH (≈400–700 €) for simple filters and taxonomies. Enhanced version: from ~50,000 UAH (≈1,000 €) with complex categorization, ERP imports, advanced search results, and category-based SEO hubs. In WildWeb’s grid, catalog sites sit between corporate and e-commerce sites, which aligns with complexity.
For content marketing and SEO growth. Template: ~15,000–25,000 UAH (≈300–500 €) for basic article templates, categories, author info, and meta blocks. Custom: from ~40,000 UAH (≈800 €) with special markup, recommendations, AMP/Instant versions, editorial roles, and multilingual support. Pricing logic aligns: method of production (template vs custom) multiples the base cost.
Technically more complex due to cart, payment, shipping, and inventory management. Template: from ~50,000 UAH (≈1,000 €) — catalog, product page, basic filters, payment/shipping integration. Custom: from ~80,000 UAH (≈1,600 €) with variable SKUs, promo mechanics, reporting, warehouse integrations, and extended analytics.
Roles, user accounts, billing, high load, DevOps processes. Starting at ~400,000 UAH (≈8,000 €) after requirements and risk assessment. These projects go beyond a regular website and require dedicated SLA planning, load testing, and observability. The range aligns with public benchmarks and reflects the volume of engineering involved.
To stay clear about the ranges, it’s useful to keep a few practical rules in mind. First, a template saves on the starting cost until atypical scenarios are needed. Second, each new entity (language, template, integration) increases the budget noticeably more than adding another screen on a landing page. Third, stores and catalog sites are always more expensive than business cards and blogs due to filter logic, search, synchronizations, and analytics requirements. Fourth, for portals and online services, the price grows non-linearly: architecture, security, DevOps, and testing play a key role.
The hourly rate is a convenient way to compare budgets and transparently plan the design workload. In Ukraine in 2026, the range is determined by seniority and work format (freelance/studio), as well as by the scope of work (UX prototypes, UI mockups, interface states, responsive design, preparation for frontend development).
| Level / Format | Hourly Rate, UAH (€/hr) | Typical Tasks |
|---|---|---|
| Junior Web Designer | 300–500 UAH (6–10 €) | small edits, simple landing pages, team assistance. |
| Middle Web Designer | 500–900 UAH (10–18 €) | typical corporate layouts, UI for blogs/catalogs. |
| Senior/Lead (UI/UX) | 900–1 500 UAH (18–30 €) | complex interfaces, component systems, design reviews. |
| Art Director / Design Lead | 1 500–2 500 UAH (30–50 €) | concepts, brand guidelines, product line oversight. |
The ranges correspond to publicly available statistics on salaries and medians in design in 2026.
The hourly rate covers more than just “drawing the screen.” In a real project, a designer’s hour typically includes:
It is important to understand that design time grows non-linearly when adding unique templates and states (modal windows, empty lists, errors, hovers, form steps), as well as when stricter speed and accessibility goals are applied — this is a common reason for differences in estimates between visually similar projects. Since studios (including WildWeb) also sell standalone “web design turnkey” services, the hourly rate can be combined with fixed packages for design blocks.
Plan design by levels and time buckets, set goals for mockups/states, and allocate time for responsive design and handoff to development. This approach works well with fixed-price packages, provides transparency in UAH with a clear EUR equivalent, and protects deadlines without surprises during implementation.
“Turnkey” design is not just a single mockup but a full cycle: from research and prototypes to a UI system, responsive layouts, and preparation of assets for development. Prices are shown in UAH, with the equivalent in EUR in parentheses; the final range depends on the number of unique screens, depth of state design, and team level.
As a result, you get not just visually appealing screens, but a manageable design system that can be scaled without redrawing the entire project. This approach reduces risks during the development stage, speeds up the release, and helps maintain a consistent pace when rolling out new pages and features within agreed-upon budget ranges.
A landing page is a focused page for a single offer or campaign with a clear funnel: attention → benefit → trust → target action. Below are the indicative ranges; the final estimate depends on layouts, animations, integrations, and deadlines.
| Option | Included | Timeline | Price Range |
|---|---|---|---|
| Theme-based LP (basic) | Brief, prototype, 1 screen design + typical sections, responsive, forms, basic analytics events, technical SEO foundation | 1.5–3 weeks | up to 15,000 UAH (≈300 €) |
| Theme-based LP (extended) | All from basic + additional sections, simple quiz/calculator, enhanced form validation, improved media | 2–4 weeks | 20,000–30,000 UAH (≈400–600 €) |
| Custom LP (standard) | Unique design, micro-interactions, Core Web Vitals optimization, scroll animations, asset preparation | 3–6 weeks | from 30,000 UAH (≈600 €) |
| Custom LP (with integrations) | Everything from standard + CRM/payment gateway, server-side events, A/B hero variations, e-mail templates | 4–7 weeks | 40,000–70,000 UAH (≈800–1,400 €) |
| Add-ons | Second language (hreflang), quiz/configurator, extended analytics, illustrations/icons, lead magnets (PDF/checklists) | +0.5–2 weeks | from 8,000 UAH (≈160 €) per module |
| Maintenance | Monitoring, backups, updates, small fixes (per SLA) | monthly | from 3,500 UAH/month (≈70 €) |
To navigate the budget, it is useful to understand the key factors that most influence the cost of a landing page:
Once the level (theme or custom) and list of modules are chosen, the estimate is assembled from transparent blocks – design, development, integration, analytics, content – and fixed by stages. This approach provides predictable timelines, protects Core Web Vitals on mobile, and accelerates ad campaign launches without hidden costs in the first month.
A corporate website is the hub of communication and lead generation for B2B and service companies: the section structure is deeper than a landing page, there are more types of pages, and higher requirements for speed, accessibility, and SEO. Estimates depend on the number of unique layouts, integrations, and languages.
| Format | Included by Default | Timeline | Price Estimate |
|---|---|---|---|
| Theme-based (Basic) | 5–7 templates (home, services, cases, blog listing/article, contacts, form), responsive, CMS, basic form & analytics integrations, technical SEO setup | 3–5 weeks | from 15,000–20,000 UAH (≈300–400 €) |
| Theme-based (Extended) | everything from Basic + multilingual support, enhanced trust blocks, microdata, improved blog/case filters | 4–7 weeks | 20,000–45,000 UAH (≈400–900 €) |
| Custom (Standard) | unique design 8–12 layouts, well-planned IA/navigation, UI kit, improved Core Web Vitals, extended schema.org markup | 6–10 weeks | from 25,000–80,000 UAH (≈500–1,600 €) |
| Custom (Enhanced) | 12–18 layouts, locales/hreflang, integrations with CRM/email/chat, service landing pages for PPC/SEO, server-side events | 8–12 weeks | from 80,000–105,000 UAH (≈1,600–2,100 €) |
To anticipate what most influences the budget of a corporate website, it’s useful to review the key cost drivers:
The “turnkey” structure for a corporate website usually consists of stages; this approach protects deadlines and budget and simplifies the acceptance of results:
An e-commerce website is not just a site with a shopping cart – it’s a combination of catalog, checkout, payments, logistics, inventory, and marketing processes. This explains the wide price range: the deeper the catalog and integrations, the higher the workload and requirements for speed and security. As a reference, at WildWeb the starting point for e-commerce websites is ~1,000 € (~50,000 UAH) for “theme-based” setups; custom stores with modular logic start at ~80,000 UAH (≈1,600 €) and scale with complexity.
To make it easier to navigate, we summarize project levels into a clear range and outline what you are paying for at each stage.
| Store Level | What You Get | Timeline | Price Estimate |
|---|---|---|---|
| Basic Theme Store | Catalog, product page, cart, payment/delivery, basic filters, email templates, minimal analytics | 4–8 weeks | from 50,000 UAH (≈1,000 €) |
| Enhanced Theme Store | Everything from Basic + advanced filters, SKU variations, promotions (coupon system), import/export, improved analytics | 6–10 weeks | 70,000–120,000 UAH (≈1,400–2,400 €) |
| Custom Store (WooCommerce/Magento etc.) | Unique design, complex filters/search, fast checkout, integrations with inventory/CRM, server-side events, SEO markup | 8–14 weeks | from 80,000 UAH (≈1,600 €) |
| Custom Pro / Multi-warehouse, Roles, B2B | Multi-currency/multilingual, role-based price lists, tender carts, reporting, SLA & DevOps | 12+ weeks | from 400,000 UAH (≈8,000 €) |
Before choosing a CMS, it’s useful to understand the strengths of common stacks and how they affect cost.
Below are the key elements that most strongly influence the final cost of an online store. The list is not exhaustive but covers approximately 80% of cases.
Finally, it’s important to consider risks and ROI. Stores are more expensive primarily due to integrations and requirements for speed/reliability – even a +0.3–0.5 sec LCP on mobile traffic noticeably affects conversion. A threshold of 50,000 UAH (≈1,000 €) is reasonable when a controlled start on a theme is needed; however, if scaling by assortment, countries, and channels is planned, a custom solution from 80,000 UAH (≈1,600 €) turns out to be cheaper in the long run thanks to manageable architecture, clean analytics, and fewer bottlenecks.
WordPress remains a flexible option for starting and scaling: it is used for landing pages, corporate websites, blogs, catalogs, and WooCommerce stores. The final cost depends on the approach (theme or custom), the number of unique templates, the set of plugins/integrations, and goals for speed/SEO. WildWeb provides “tiers” by project type, where portfolio/business sites start from 500 €, catalogs from 700 €, and stores from 1,000 € (equivalents are provided in UAH below).
Below are practical ranges specifically for WordPress, taking into account a typical scope of work:
(WordPress + block builder/Elementor): up to 15,000 UAH (≈300 €); custom landing with unique design and enhanced speed – from 30,000 UAH (≈600 €).
From 15,000–20,000 UAH (≈300–400 €) on a theme; with custom design and 5–7 templates – from 25,000 UAH (≈500 €).
Theme – from 15,000–20,000 UAH (≈300–400 €); custom with 8–12 page layouts, schema markup, multilingual – from 25,000–105,000 UAH (≈500–2,100 €).
From 20,000–35,000 UAH (≈400–700 €) on a theme; with advanced search/filters – from 50,000 UAH (≈1,000 €). WildWeb has a separate "Catalog Site" service with a threshold of 700 €.
Theme-based start – from 50,000 UAH (≈1,000 €); custom with variable SKUs, promo mechanics, and warehouse/CRM integrations – from 80,000 UAH (≈1,600 €); complex B2B/multi-warehouse – from 400,000 UAH (≈8,000 €).
WordPress вимагає регулярних оновлень ядра/плагінів, бекапів та моніторингу. Практичний мінімум: від 3500 грн/міс (≈70 €) за базовий супровід; при активному розвитку – більше, за ТЗ/спринтів. WordPress дає кращий баланс «швидкість запуску → масштабування», якщо заздалегідь визначити межі теми, зафіксувати нефункціональні цілі (LCP/INP/CLS), скласти картку інтеграцій та не заощаджувати на підтримці. Для простих лендингів та візиток виправданий старт на темі (до 15 000 грн (≈300 €)), для серйозного корпоративного ядра – кастом (від 25 000–105 000 грн (≈500–2 100 €)), для e-commerce на WooCommerce зі зростанням до 80 000 грн (≈1 600 €) та вище при інтеграціях та мультимовності.
| Platform / Stack | Basic Price Range |
|---|---|
| WooCommerce (WordPress) | 20,000–120,000 UAH (≈400–2,400 €) |
| Magento | 40,000–120,000 UAH (≈800–2,400 €) |
| Wix | from 10,000 UAH (≈200 €) |
| Shopify | from 20,000 UAH (≈400 €) |
| Squarespace | from 10,000 UAH (≈200 €) |
| Bitrix | 10,000–120,000 UAH (≈200–2,400 €) |
| UMI.CMS | 10,000–80,000 UAH (≈200–1,600 €) |
| Custom Website & App Development | by estimate, reference rate – 20 € / hr (≈1,000 UAH / hr) |
Because the cost depends on the number of unique layouts, the depth of functionality (filters, search, checkout), integrations (CRM/ERP/payments/shipping), multilingual support, and goals for speed/accessibility. The “same” stack can be a simple landing page or a complex portal – hence the difference.
Additional screens and interface states, advanced filters and search, variable SKUs and promo mechanics, catalog import/cleanup, server-side analytics events, content editing at the “finish,” and multilingual support with hreflang.
When non-standard processes appear (B2B price lists, tender carts, complex roles/accounts), high load, strict KPIs for speed and analytics, as well as long-term scaling plans without changing the platform.
At a minimum – CMS/plugin updates, backups, monitoring, and minor fixes (from 3,500 UAH/month (≈70 €)). For shops and portals, add SLA, regression before promotions, and load tests.
Yes: often projects start on a theme (quick launch) and then add custom modules as needed.
The key is to plan the architecture from the start so that later additions don’t hit the limitations of the template.
If the project already has historical constraints (old domain, technical debt, fragmented content), we include a “sanitation” block in the estimate: audit, migration plan, redirect map, and security fixes. These are small upfront investments that save weeks during the release and protect search rankings. For e-commerce, it is useful to immediately define what is included in the “first wave” of the launch: minimal catalog, basic filters, checkout, and payment/shipping setup.
The outcome of the estimate is not just a number, but a manageable plan: a transparent budget, calendar, readiness criteria, and a package of options that can be included as the project grows without redoing the entire project.
In 2026, a website is not just a set of pages, but the core of a digital ecosystem where marketing, sales, analytics, automation, and reputation converge. The cost is not a single number, but the result of choices regarding platform, architecture, design system, speed and accessibility requirements, SEO foundation, integrations, and support model.
To ensure the project launches quickly and delivers ROI, focus on four pillars: architecture and speed (mobile UX, target LCP/INP/CLS); content and technical SEO foundation (structure, microdata, redirect map); analytics and privacy (server-side events, consents, end-to-end reporting); integrations and support (CRM/payments/shipping/warehouse, backups, updates, monitoring). If you want to evaluate your scenario without long preliminaries – send a brief with the website type, key pages, integrations, languages, and 2–3 interface references.
It is more practical to launch a minimally viable version and grow according to a plan: MVP → quarterly improvements in speed, conversion, and SEO coverage. This rhythm disciplines the process, makes the budget predictable, and allows measuring the contribution of each step to revenue.