Manny Appliances is a Glenview, Illinois-based company specializing in the repair and installation of home appliances: washing machines, refrigerators, dryers, dishwashers, ovens, and cooktops. They work with 40+ brands — from mainstream (Whirlpool, LG, Samsung, GE) to premium (Sub-Zero, Thermador, Viking, Wolf, Jenn-Air). Same-day service available, rated 5.0 on Google based on 150+ reviews.
We handled the full cycle from concept to launch. We designed a branching content structure with hundreds of pages that functions as an SEO engine while remaining intuitive for everyday users. A warm visual style, emphasis on speed and accessibility, and a frictionless booking flow — everything is aimed at one goal: turning a visitor into a customer before they even pick up the phone.
The site covers hundreds of targeted search queries across appliance types, brands, and locations. Conversion elements — booking form, phone number, job counters, and review block — are present on every screen. For a service where customers make decisions quickly under the pressure of a broken appliance, this website works as a round-the-clock sales manager.
To build a conversion-focused website for a local service with maximum search coverage: every combination of appliance type and brand needed its own dedicated landing page. At the same time, the structure of hundreds of pages had to feel effortless to the user — navigation clear, path to booking minimal.
We built a two-tier SEO architecture: service categories (washing machine, refrigerator, dryer, dishwasher, oven repair) with nested pages for each brand. Separate pages were created for 40+ manufacturers, targeting branded searches like “Bosch dishwasher repair Glenview” or “Sub-Zero refrigerator repair near me.” An online booking form is embedded on the homepage and repeated throughout the site. Google reviews, FAQ, transparent pricing, and a discount system are all in place to lower the barrier for first-time customers. Built on WordPress with a fully custom theme.
To build a conversion-focused website for a local service with maximum search coverage: every combination of appliance type and brand needed its own dedicated landing page. At the same time, the structure of hundreds of pages had to feel effortless to the user — navigation clear, path to booking minimal.
We built a two-tier SEO architecture: service categories (washing machine, refrigerator, dryer, dishwasher, oven repair) with nested pages for each brand. Separate pages were created for 40+ manufacturers, targeting branded searches like “Bosch dishwasher repair Glenview” or “Sub-Zero refrigerator repair near me.” An online booking form is embedded on the homepage and repeated throughout the site. Google reviews, FAQ, transparent pricing, and a discount system are all in place to lower the barrier for first-time customers. Built on WordPress with a fully custom theme.
