What can we do with these channels? First of all, it means additional sales and an increase in the average check for the existing customer base. Subsequent customer touches stimulate repeat sales, turning one-time buyers into regular customers through thoughtful and systematic communication.
High potential
Email marketing and messenger advertising have the potential to become key sales channels for your business. According to statistics, they can generate up to 15% of total revenue with relatively small investments.
Sales for regular customers
Regardless of the sophistication of this channel, it all comes down to the basic marketing principle that it is much easier to sell to regular customers than to try to attract new ones.
Attention to the client
Use these communication channels to add value to your customer. Letters that burst into our lives without a desire to get money from us, but simply to give us something useful, are sometimes perceived as a sign of fate.
Use all platforms
The most important thing you should have is a website and a customer base. Also, a CRM system with normal marketing functionality, and ideally, a CDP platform. The next stage is email distribution services, Viber, push notifications, and SMS. It is desirable to have all this in one place.
Regular, useful, and personalized newsletters engage people and help build brand loyalty. Honest testimonials and reviews in emails help subscribers get confirmation that the brand is trustworthy.
Creating and distributing content that is valuable to consumers through emails helps to increase traffic and get backlinks.
The more often people see a company's newsletters, the higher the chance that they will choose it when looking for a product or service. The best strategy for creating the right image in the minds of consumers is to combine educational/useful and promotional content in emails.
Reactivation chains can "revive" users who have stopped reading your emails, make them interested in new purchases and company news.
Email campaigns help to expand your reach and increase your audience by combining with SMS campaigns, social media pages, and push notifications.
Email marketing is 40 times more effective in attracting new customers than social media.
The average user receives 12 emails a day. To ensure that yours doesn’t get lost in the shuffle, it’s important to start with a strategy. First, you need to understand who you plan to send emails to, for what purpose, how often, and what you will write about. Each of your emails should fit into the overall plan and help you achieve your goals.
For this to happen, you need to define your audience, which will allow you to send relevant emails based on the interests, needs, and goals of potential customers. After that, you should set goals and KPIs that will be used to measure the success of your campaigns. It’s important to keep in mind the schedule, subject lines, time of sending, etc.
Without subscribers, there will be no email marketing. That’s why collecting a database is one of the most important steps. The size of your database directly affects the effectiveness of your email strategy, as success is only guaranteed if you communicate with people who are interested in your product and brand.
Your mailing list can contain subscribers’ names, email addresses, country and city of residence, as well as other information that is useful to you and that people are willing to provide.
Segmentation allows you to send different emails depending on the interests, gender, age, purchase history, and location of your customers. Such emails have higher open rates, and their recipients show more interest in the company’s newsletters.
The main rule in the process of collecting subscribers’ contacts is their permission. That’s why buying other people’s lists and databases is a bad idea, because these users not only didn’t give their permission to receive your emails, but also don’t know you and aren’t interested in your brand’s products.