Heritage Hunter is a Czech company specializing in the appraisal and purchase of antiques, operating across Europe. They buy antique coins, jewelry, weapons, books, silverware, clocks, sculptures, and works of art directly from private owners — no auctions, no middlemen. Based in Prague and Brno, they travel throughout the Czech Republic on request.
The challenge was not a simple one: to build a website that instills trust in people selling family heirlooms for the first time, while looking polished and premium — just like the antiques themselves.
We handled the full cycle from concept to launch. We developed the brand’s visual language: a dark color palette, refined typography, and atmospheric product photography — all working together to communicate expertise and reliability. The site is built on WordPress with a fully custom theme, no templates involved.
The site structure was designed around a sales funnel: from a homepage with a clear value proposition to dedicated landing pages for each antique category (coins, orders, sculptures, books, silverware, weapons, clocks, jewelry, gold, paintings). Every page is SEO-optimized and includes a specific call to action. We implemented a bilingual setup — Czech and English versions. A valuation form with photo upload, reCAPTCHA protection, and full GDPR compliance was integrated. Analytics were connected and hosting was configured.
The website addresses the client’s core barrier — distrust. A clear structure, a transparent process, a detailed FAQ section, and a professional visual identity convince visitors to submit an inquiry before they even pick up the phone. The project turned out exactly as a website for the antique market should be: solid, clean, and trustworthy from the very first glance.
