Increase visibility
in search engines
If the mobile version of a website differs from the main version, it can become a serious obstacle to further promotion.
The main goal for a search engine is to ensure certain quality standards. For example, the migration between a computer and a smartphone while working with the same website should not be uncomfortable for website users.
One version of the site
for all devices
Another important advantage is the presence of a single product of the promoted web resource. Just a few years ago, some websites had separate mobile versions that were focused on mobile devices. Such versions had a number of significant differences: for example, they used a different domain level (subdomain), used different navigation elements, and even had different content.